How To Sell Your Home Like a Pro in San Jose [Learn the Secrets]

Setting Yourself Up For Home Selling Success

Selling homes without real estate agents is a goal for many Americans, but is it realistic? It might look like a way to save money, but there’s more to the story.

If it were simple and profitable for a homeowner to put their own home on the market, we would see a lot more people doing it. DIY real estate agents only make up 10% of home sales in the US, according to the NAR.

The reality is, homeowners usually make more money from their homes by partnering with a real estate agent.

How the professionals sell your home in San Jose

Choose a Realtor Based on Reputation [Not Promises]
The first step to successfully selling a home begins with choosing a realtor. You’re going to have a lot of options, but not all of them will suit you. Here’s how to find the right match.

The Best Reviews Come From the People Around You.

Friends, colleagues, and family members who recently sold a home are better than any Google review.

Compare Your Local Realtors Online.

When you research an agent online check to see how much internet presence they have by googling their name. Do they show up on multiple platforms and dominate the first page of results or are they a secret agent with little to no digital presence? If you’ve found a promising realtor, see what their reviews have to say. Do they have a large number of positive online reviews are just a few? That may give you an indication of their overall success.

Be Wary of Lower-Than-Normal Commission Rates.

A realtor with low fees sounds great at first, but it can backfire in many ways. It’s a little bit like trying to save money on car maintenance; it can come back to bite us. You want an agent who diligently sets an asking price, markets your home, and understands the local market.

Don’t Underestimate the Power of Interviews.

It’s easy to make something look great on paper, especially in this modern age. Arrange interviews with realtors who meet your standards and prepare questions. If that sounds like a job interview, you’re right! Real estate agents need to earn your trust and your business. The interview will give you a sense of your agent's communication style too.

Request a Few References From the Listing Agent.

Don’t feel uncomfortable about asking your realtor for past references. Over the years of experience, your agent should have built up a long list of testimonials. Quality real estate agents will be pleased to put you in touch with them.

Signing a Listing Agreement the Right Way

Now that you’ve found a trusted real estate agent to sell your property, we need more than a handshake. A listing agreement is a binding contract that holds listing agents and homeowners accountable.

Contracts are there to protect you, but you should always understand the terms and fine print. If you’re not using a real estate lawyer, here are the key areas you must be clear on.

1. Exclusivity

This confirms that your agent has the exclusive right to sell your property for the entire duration of the contract. This is the most common style, but other arrangements are possible.

2. Duration

You’ll need to choose a listing period with your realtor. This depends on the home's value, the current real estate market, and a few other factors. A shorter duration limits the time an agent has to prepare and market the property, while too much time can bad thing for a homeowner. If the contract duration is too long and the property owner wants to change realtors, it might be difficult (depending on the terms of the contract).

3. Commission

There’s no “standard rate” that real estate agents charge, but it is usually around 5-6% of the sale’s proceeds. It’s important to note that the seller’s realtor usually splits their commission with the buyer’s agent following the sale.

4. Protections

Even after a contract is terminated, a protection clause can protect homeowners and agents. Including a clause that allows you to change realtors is a good idea.

5. Your Duties

This section will outline what your agent is authorized and responsible for handling. Everything from marketing the home to posting yard signs should be covered here.

6. Dispute Resolution

Ideally, you won’t need to use any forms of dispute resolution. If you use a trusted realtor and communicate clearly, you’ll be able to avoid conflicts and sell your home smoothly.

We’ve Got Buyers Waiting to See Your Home!

Realtors should take away the stress of selling a home and make it more financially rewarding at the same time. The Jamison Team is highly acclaimed in San Jose and we’ve been helping people buy and sell homes since 2008.

Let’s talk about how we can sell your home faster, for a higher profit.

More Questions? Follow-up With Us!

If you have more questions about what to expect from the markets around the Bay Area, don’t be afraid to reach out to us today. Our experts are experienced in all property types and the entire San Francisco Bay Area, and we can help you to find what you need to know today.

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